Amazon said prior to the July 15th Prime Day, that they would fascinate all of us with amazing sales that would be bigger than Black Friday. As a former employee of the retail world, all that ran through my head were the PTSD episodes and flashbacks of the 5 am hangover from Thanksgiving night and the constant pounding on the doors of blood thirsty mobs outside.
A Diane Keaton XXL t shirt, a family pack brass knuckles, and a plate of ham! Get ’em while they’re hot!
Amazon had a shot to completely take over the world (minus the sections that Google and Apple own), but the virtual big box completely crapped the bed.
Lightning Deals were abundant, but it seems that the only items that people were interested were nose plugs and kids toys. The people decided in a collective group that granny panties were not a necessity.
Even with all of the fails and horrible lightning deals, Amazon still claims that Prime Day was a huge success and they, in fact, did bring in more money than Black Friday. I guess people really do need stupid novelty items, or a new broom handle.
Amazon did share some numbers on their day. Here they are below:
Members ordered tens of thousands of Fire TV Sticks in one hour, making it the fastest-selling deal on an Amazon device ever
Fire tablet sales on Amazon exceeded sales on Black Friday last year
Members ordered thousands of e-readers and thousands of Echos in just 15 minutes
56,000 Lord of the Rings: The Motion Picture Trilogy sets
47,000 Televisions sold, which was 1300% year-over-year growth
51,000 Bose Headphones, compared to 8 the previous Wednesday
28,000 Rubbermaid 42-Piece Easy Find Lid Food Storage Sets, compared to 428 the previous Wednesday
24,000 Instant Pot 7-in-1 Programmable Pressure Cookers, compared to 182 the previous Wednesday
14,000 iRobot Roomba 595 Pet Vacuum Cleaning Robots, compared to 1 the previous Wednesday
12,000 Fifty Shades of Grey Unrated Edition on Blu-ray, compared to 121 the previous Wednesday
10,000 Meguiar’s X2020 Supreme Shine Microfiber Towels, compared to 244 the previous Wednesday
Any publicity is good publicity, so even with all of the fails Amazon may have come out ahead, but when you trend on social media outlets with a fail tag, you may need to rethink your plan.
Until next year, we can only speculate what “amazing” deals they will have, but hopefully we will have another opportunity to fail a day.