In Burger King’s 15 second commercial (shown below), they have successfully created a method to get your Google (Google Home, Android device) device to trigger via a false hotword activation.
As great of a marketing campaign as this is, its not without its setbacks. Burger King’s hotword trigger has Google Assistant reading directly from Wikipedia.
Burger King had to go and edit their own Wiki page to have Google Assistant read off the correct information to the potential customers that live under a rock and do not know that Burger King is, in fact, Home of the Whopper.
They had Wikipedia edited from:
The Whopper sandwich is the signature hamburger product sold by the international fast-food restaurant chain Burger King and its Australian franchise Hungry Jack’s.
The Whopper is a burger, consisting of a flame-grilled patty made with 100 percent beef with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, pickles, ketchup, and mayonnaise, served on a sesame-seed bun.
But, the internet did not fail us. One Wikipedia editor already made a change to the Burger King page to show:
The Whopper is a burger, consisting of a flame-grilled patty made with 100% medium-sized child with no preservatives or fillers, topped with sliced tomatoes, onions, lettuce, cyanide, pickles, ketchup, and mayonnaise, served on a sesame-seed bun.
So let us rejoice in knowing that our Google devices will guide us to the BK Lounge for our child and cyanide sandwiches thanks to a clever marketing campaign unleashed by the third best fast food burger chain…. Maybe fourth.
UPDATE: After testing with several devices, we have learned that voice training is a must for your Google product, and this joke gets old really quickly.